Google Penguin 4.0 and Search Engine Rankings
Google Penguin 4.0 is the most recent algorithm update from the said search engine. Penguin is now recognized as part of Google’s official or core ranking algorithm. With Penguin, it becomes real time which means that Penguin data is updated or refreshed in real time, so that you can see changed shortly after the page affected has been indexed again.
Penguin has become granular which means that if there is possible spam in your site then its rankings will be affected; it no longer depends on the whole website. what this means is that Penguin can influence specific pages, sections or wide areas of a website.
Will this then affect SEO specialists and website owners?
There are other indications that your website has been penalized aside from losing traffic significantly. Below are the observations as to what other indicators are there that your website is being penalized.
You should look at your keyword ranking, and not only traffic jobs can indicate a penalty.
Another indicator is a decrease in sales, conversions and click-through rate.
If Google issues a warning in the Search Console it can also indicate a penalty, a drop in rankings, and sudden decrease in conversion.
Whatever the impact of the algorithm in your website, it is not the responsibility of Google to notify you regarding this. But, you can use the Google Search Console to get detailed reports about your webpage’s visibility in Google.
Another penalty indicator is if some of your internal pages start to rank higher than the pages that you have optimized, you should check whether or not your website has been penalized. It is bad when wrong pages rank in search results. Because to convince people to visit your site, you have to deliver the best search results possible to your targeted users. Don’t expect customer to stay in your pages if they are not optimized.
Another indicator that your site has been penalized is if your website does not appear on the top Google SERP even if you used your own brand terms.
If you find your website under penalty you need to develop a recovery plan.
Google update is beneficial to users because it can improve their search experience. SEO specialists and website owners need to change the way they work and eliminate the use of black hat SEO techniques.
Below are some benefits that Penguin 4.0 gives to SEO.
Now with the new update, it will be faster for SEO specialists to restore ranking and traffic issues.
Penguin 4.0 allows data to be refreshed in real time. Actions will be assessed in real time so if you remove links, then refreshing It will show that results of that action.
It’s a win-win n game for with the Penguins. For SEO specialists and website owners, this change means that they will be rewarded for their white hot SEO technique more quickly. Users will be able to appreciate SERP more.